What is Big Data?
Big Data is a term that seems to be popping up everywhere recently. Big Data refers to extremely large data sets where traditional data processing applications are not adequate.
The growth of data sets is down to the numerous electronic devices creating this data.
The value of both Big and Little Data
Shep Hyken wrote a great article explaining why successful companies take advantage of both Big and Little Data. The Big Data will allow you to spot trends in your customer experience. Big Data is about asking lots of people and receiving lots of responses. You need to be able to analyse the big data so that you can spot these trends.
The Little data allows you to engage a small subset of your customers to identify potential opportunities or improvements in your customers experience. This Little Data may be specific to this customer or a subset of your customers but may allow you to implement a new initiative to improve their experience.
The Big Data should then allow you to measure the success of this new initiative.
So the best customer experience is delivered from utilising both Big and Little data.
Find out more about the importance of Big and Little data by downloading our eBook here.
Download the eBook to find out:
– What is Big Data?
– Why it is important for Customer Experience?
– The 7 key steps to combining Big and Little Data in a customer experience strategy
– How HappyOrNot delivers a turn key solution to get you up and running